Augmented Reality

Augmented Reality (AR) is the interaction between computer-generated objects and the real world environment. Components of the digital world (sound, text, images etc) are blended into peoples perception of the real world through an immersive experience - usually using superimposed computer-generated content. We are beginning to see what AR can provide when it comes to experiences, solving problems and creating value for users, and it is likely that this technology will become increasingly integrated with our day to day lives as these benefits are further explored. For anything from education to entertainment, immersive technologies have the power to revolutionise the way we experience the wo

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